James Bermingham is a pioneering figure in the hospitality industry, currently serving as a key leader at Virgin Hotels. With a career marked by innovation and excellence, James has played an instrumental role in shaping the guest experience at Virgin Hotels.
As a seasoned hospitality professional, James brings a wealth of experience and a fresh perspective to his role. His journey with Virgin Hotels began with a shared vision for redefining the traditional hotel experience. Since joining the team, James has been instrumental in implementing groundbreaking operational strategies that have elevated Virgin Hotels to new heights.
James is recognized for his strategic mindset and innovative approach to hospitality operations. He is deeply committed to creating memorable experiences for guests by seamlessly blending cutting-edge technology with personalized service. Under his leadership, Virgin Hotels has become synonymous with innovation, creativity, and unparalleled guest satisfaction.
In addition to his role at Virgin Hotels, James is a passionate advocate for sustainability and social responsibility within the hospitality industry. He believes in the power of hospitality to drive positive change and is dedicated to implementing initiatives that benefit both guests and the broader community.

Lucy joined the Virgin family in 2016 and leads brand and consumer strategy.
The Virgin brand is a precious asset that we are focussed on protecting and growing for future generations. Lucy is responsible for understanding brand reputation and identifying opportunities via Virgin’s extensive market research programme. This includes exploring the potential of prospective Virgin businesses, and guiding their development so that they have a positive impact. She also advises Virgin companies on how best to leverage the brand to delight current customers and attract more!
Lucy believes that brands can be an incredible commercial advantage - but only if they are built a solid understanding of your audience and are more than ‘skin deep’.

Christine is a partner and Head of Brand at M13, an early-stage consumer technology investment firm. Prior to joining M13, she worked with Sir Richard Branson to launch Virgin Group’s North American portfolio and was the first Head of Communications for Virgin Galactic/Virgin Orbit/The Spaceship Company.

She was also the Head of Brand/Communications for Kitty Hawk, Larry Page's EVTOL portfolio. Christine graduated from Williams College and was a member of the founding teams of Teach For America and KIPP Foundation. She serves on the boards of KIPP NJ and Virgin Unite US.

Nathan joined the Virgin Brand in 2000 and has worked at or supporting an exciting variety of operating companies in Australia, Canada, and the United States. He has helped launch 6 different Virgin entities, from mobile brands to radio stations to festivals to Virgin Unite, and now he's doing it all again at Voyages.

As Chief Brand Officer, he is helping bring the brand's purpose, “An Epic Sea Change for All” to life in the cruise industry by taking the very best of Virgin and bringing it to life across every experience point. As a brand leader, he knows that the brand isn't just a logo or an ad; it is everything and touches every part of the organization.

He also champions the notion that culture is critical to delivering on any brand promise, and without a strong tether, it will struggle to be distinct.

Currently works as the Vice President of Government Affairs and Research Operations for Virgin Galactic. In this role, Sirisha oversees legislative, regulatory, and government business priorities for the company, as well as work with research customers to fly science and technology experiments on VG’s SpaceShip class of vehicles. In July 2022, Sirisha launched to space as a part of the Unity22 mission, Virgin Galacticʼs first fully crewed spaceflight. Previously, Sirisha served as the Associate Director for the Commercial Spaceflight Federation, an industry association of commercial spaceflight companies.
At CSF, Sirisha worked on various policies with the aim to promote and enable the then emerging commercial space industry. Before CSF, she worked as an aerospace engineer designing components for advanced aircraft at L-3 Communications in Greenville, Texas. Sirisha has a Bachelors of Science degree in aeronautical/astronautical engineering from Purdue and holds a Masters of Business Administration from the George Washington University. Sirisha serves on the Board of the Brooke Owens Fellowship Program and the Future Space Leaders Foundation. She serves on the Engineering Advisory Council for Purdue University, and serves as Chair of the Board of the Commercial Spaceflight Federation